Email Marketing

eMarketing, eNews

Digital provides eMarketing services, eNewsletter systems and database management  via YESCMS or as a stand alone web module.

E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.

E-mail marketing is popular  for several reasons:

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a low cost.
• An exact return on investment can be tracked ("track to basket")
  
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. Various mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.[3]
• E-mail marketing is paper-free (i.e., "green").