Search Engine Optimisation

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site utilising search engines such as Google and Yahoo. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

Digital Hive guarantees high ranking on Google through SEO as well as Search Engine Marketing (SEM). We also provide complimentary analysis of your site traffic so you can see the the improvements for yourself.

Successful SEO campaigns resulting in No. 1 natural  ranking with Google under critical key criteria include:

www.supertuft.com.au, www.villageglen.com.au and ..... www.digitalhive.com.au  (try a search for "web site design Melbourne")

SEO  -  HOW WE DO IT

1. SEO METHODOLOGY

A Digital Hive campaign focuses on Return on Investment (ROI) to our clients by first improving ranking performance then utilising the inevitable increase in traffic to drive more business through and via the website. Campaign level dependent, it begins by completing a detailed review of the criteria below.  We then provide ongoing value by continuing to refine and improve and rankings and ROI performance. Digital Hive continually responds to live rankings and Google Analytics data and implement new techniques where appropriate.

Keyword Analysis

Using proven techniques Digital Hive will analyse any current targeted keyword strategy against a range of data sources to determine whether the current campaign is targeting the most profitable phrases. Analysis establishes phrases that are profitable, have appropriate search volume and are “target-able” in search results. Optimally the site should target between 3 and 5 ‘seed” phrases.

Google Analytics Review

Traffic data will be analysed to inform various aspects of the campaign. Digital Hive will analyse the current Google Analytics to assess the main drivers of traffic and popular pages to ensure that ranking based decisions do not interfere with “real world” interaction with the site.

Google Webmaster Tools Analysis

Google Webmaster Tools is the method by which Google informs website owners about their sites performance. Digital Hive will thoroughly analyse all important benchmarks to ensure they are within our acceptable parameters. We will identify any errors reported, site load times, keyword significance and ranking performances (Top Search Queries) and advise on methods to improve these results.

Website Code Analysis

A thorough analysis will be performed on the site as it is presented to the Google-bots and browsers alike. Digital Hive will determine, and report on, the sites compliance with best practice SEO standards as determined by our analysts. The following factors will be analysed and reported on; correct meta data, correct tags and heading text, body text keyword density, file naming protocols for images, linking structure, server responses such as 404, 301, 302 re-directions, site –map performance, correct robots.txt file syntax etc.

Google Index Review

A site cannot be ranked in Google unless it is indexed. Digital Hive will perform a detailed analysis on the sites indexed pages, specifically to the amount of pages in the index, their page rank, cache dates and repeated or duplicated content in the index. Methods for improving these results will be implemented or recommendations made to rectify key structural issues.

Back-Links Performance

External links to your domain are a significant factor for ranking performance; Digital Hive will perform an analysis of your back-links to determine their impact on your ranking performance. We will establish what external sites are linking to your site and endeavour to identify the anchor text used and identify opportunities to improve the amount and quality of the sites’ back links.

New Content Publishing Schedule

Digital Hive will ensure that new content is Search Engine friendly and is informed by the results of the keyword analysis. A new content publication strategy will be discussed and implemented where appropriate.

Competitive Analysis

Digital Hive will make a thorough assessment of your competitors, specifically the top three sites for your targeted key words, and determine strategies to achieve a top 3 ranking. Also from time to time your competitors may become more active and start to claim ranking places you previously held. In this instance Digital Hive will identify the tactics being used by your competitors and will formulate a plan to combat it.

Reporting Schedule

Digital Hive will constantly monitor your site and report on its performance and provide reporting based on the following schedule:

o    Daily Ranking Report - Everyday one of Digital Hive’s SEO technicians will check the ranking performance of the site’s targeted phrases and report any significant changes. Minor day to day fluctuations will be noted in fortnightly reports.

o    Weekly Emailed Ranking Reports - Once a week, a ranking report will be generated showing ranking performance over the previous week. These reports will focus on results in selected search engines, typically www.google.com.au (Results from “the web” and “pages from Australia”), www.bing.com.au (Results that “Show All” and “Only from Australia”) and www.yahoo.com.au.

 
2. SEO CAMPAIGN LEVELS

Digital Hive offers three levels of optimisation to make your website profitable. Each level requires a six-month commitment.

Option 1:  Standard Campaign - to rank first page of Google (not guaranteed)

We guarantee:

o    Increase in genuine qualified prospects
o    Increased traffic, leads, and conversions

Option 2:  Ranking Guarantee Campaign - this campaign will get your site ranked on the first page of Google (guaranteed)

We guarantee:

o    Increase in genuine qualified prospects
o    First page Google ranking for one or more keyword phrases, with the aim of ranking top three
o    Increased traffic, leads, and conversions

Assumptions:

o    KPI’s are benchmarked against Google www.google.com.au (Pages from Australia) results.
o    On and off site recommended changes to be implemented within 7 days.
o    Option 1 allows for 2 hours per week on-site works to attain SEO outcomes.
o    Option 2 allows for up to 4 hours per week on-site works to attain SEO outcomes.
o    Campaign fees amortised over six monthly payments

For More details, please contact us on 03 8420 8333